These days, it seems we’re moving away from traditional television, and moving towards more streaming services. We’re watching our entertainment through the likes of YouTube, Netflix, Hulu, Disney+, and the like, and this has caused the way companies market to change how they do things. This has caused quite a challenge on how HVAC contractors are marketing to potential customers.
According to a study from 2018, there were 90.3 million US households subscribed to cable TV, that number now having dropped by almost four million in 2020 to 86.5.
With traditional TV and radio ads, they are being broadcast to everybody, regardless of who is watching. Through streaming platforms though, you can layer on targeting filters to reach a more niche audience of your choice. Businesses can control the overall cost of your campaigns while increasing your ROI.
This is one reason why HVAC contractors would think about considering “over the top” marketing.
To find out more about over the top marketing, check out Ted Craig’s post on targeting consumers through streaming services, which is over on ACHR.