We\’ve seen a lot of changes happening in our professional lives, as well as how we do things on social media. With social media, marketers are able to connect and engage with potential customers and clients where they can find them, such as LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms […]

Did you know that engagement rate is one of the most important metrics that you can measure when it coms to content performance? Engagement is used to define success and grow audience engagement, and can result in interactions, such as sharing, liking, or account tagging. Engagement rate can help you discern which posts are performing […]

If you\’ve spent any time on social media platforms, such as Twitter or Facebook, you\’ve undoubtedly come across contests being run by a variety of businesses. These contests are a great way to promote your business, especially if it\’s a business that you\’re already a fan of. In that situation, you\’re more likely to participate, […]

In social media management, the main focus is delivering the right content to your audience. But, should there be a focus on the timing of posting that content? If the content is posted at the wrong moment, there’s a chance the content will be looked over or completely missed, and that would leave you with […]

Everybody these days seems to be using social media. In North America alone, people spend about 2 hours and 5 minutes on social media every day. This gives marketers the ability to get their brand and messaging in front of their target audience. Businesses can use paid social media marketing to to get in front […]

Let\’s start of by looking at three simple, yet effective content marketing strategies you can take as a small business: Creating content for your website Creating content for social media Creating content for email marketing Creating content for a website can include anything main web page content to product and service posts to blog articles […]