These days, it’s no longer enough to respond only to @mentions of your brand online. If that’s what you’re focusing on, then there’s so much that you’re missing out on. There are people who will mention you’re brand name in a variety of ways. When you’re switching between multiple social apps, that’s an even bigger […]

Disclaimer: when it comes to posting content on any of your social media platforms, the times you do so will vary depending on your industry and your audience. We know everybody\’s audience is going to different, so this post is something you want to take with a certain grain of salt. Keeping that in mind, […]

Did you know that user generated content can be a major boon for your business? In marketing, user-generated content (also known as UGC or consumer-generated content) refers to content related to your brand that’s created by someone who’s not an official representative of your business. It’s basically unpaid or unsponsored social posts that people across […]

A number of marketers considers the moment that Halloween ends as the unofficial start of the holiday season. But there are a lot of people out there how don\’t really agree. But in reality, almost a third of consumers begin their doing their holiday shopping as early as October. It\’s during the colder time of […]

You’ve spent years in your industry, and now, you can call yourself an expert in your field of expertise. Perhaps at this point, you’ve thought about writing a book about what you know because you feel you can share that knowledge with others, so you can help out others who are still new or haven’t […]

The job of social media manager is something that used to be the domain of interns or specialists, and only required them to post organic content to gain any benefit from the various social media platform. But today, we are seeing a totally new social media landscape. Now, social media managers are helping organizations capitalize […]