SMB

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Google Simplifies Ad Creation Of YouTube Ads For SMBs

On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile. Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget. Here’s what …

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How Are SMBs Tackling Social Media Marketing? (Infographic)

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The SkyNova …

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Small Business and Link Building (Infographic)

Because of the constant change Google’s search algorithm is always going through, it’s always a good idea to have a link building strategy for your HVAC business’s digital marketing plan. Despite the constant evolution of Google’s algorithm, links will always be a key indicator of website quality and trust. If you can keep up a …

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