Google Simplifies Ad Creation Of YouTube Ads For SMBs

Examples of the simplified video ad creation workflow on mobile
The new mobile YouTube ad creation workflow (left) and campaign metrics (right).

On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile.

Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget.

Here’s what they said on YouTube’s official blog:

“Today we’re introducing a faster, easier way to create video ad campaigns on YouTube. Just add the video ad, the audiences you want to reach and your budget to launch a campaign in minutes. And with the new mobile experience, you can now more easily measure campaign performance.”

Originally, advertisers had to the full functionality of Google Ads to launch a video ad campaign on YouTube. This could have been a bit overwhelming for some, so having a simplified version of this workflow can make things a lot easier for everybody.

To access the new experience, you can check it out at

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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