On June 21, during the International Small Business Week, Google announced that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile.
Now, advertisers can launch a campaign by adding a video, selecting the specific audiences, and designating a budget.
Here’s what they said on YouTube’s official blog:
“Today we’re introducing a faster, easier way to create video ad campaigns on YouTube. Just add the video ad, the audiences you want to reach and your budget to launch a campaign in minutes. And with the new mobile experience, you can now more easily measure campaign performance.”
Originally, advertisers had to the full functionality of Google Ads to launch a video ad campaign on YouTube. This could have been a bit overwhelming for some, so having a simplified version of this workflow can make things a lot easier for everybody.
To access the new experience, you can check it out at youtube.com/ads.