Together, SEO and content marketing have changed how digital marketing work. These two vital, but different digital marketing techniques are natural complements to each other. They fuel each other and acta s the necessary gear of a successful digital marketing campaign.
As Search Engine Land says, you shouldn’t do content marketing without seeing how SEO fits in, and vice versa.
Search Engine Land has an article, written by Julia McCoy where she discusses how these two techniques work together so well. These include:
- SEO drives relevant traffic to nature content
- SEO and content boost visibility and brand awareness
- SEO and content work together to impove the user experience
- High-quality SEO content helps your pages rank better
You can read up on the details of each point over on Julia’s post here.
