As a B2B HVAC company, understanding the nuances of your digital marketing performance is crucial. While traditional analytics tools can provide valuable insights, Google Analytics 4 (GA4) offers a more advanced approach to data analysis. By focusing on directional reporting, you can gain a clearer picture of your website’s performance and make data-driven decisions that […]

No matter what got you into doing SEO, there can be things that you will both love and hate about it. One of the things that you probably don’t have much love for is the reporting process. According to a poll done done by Aleyda Solis, the least favorite SEO related activity is reporting, Although the […]

One of the important aspects of a good digital marketing strategy is great SEO reporting. SEO reporting tracks your website\’s overall SEO performance. It tells you what part of your marketing efforts are working and what isn\’t. It also recommends opportunities for growth and lets marketers know what efforts bring clients and what areas need […]

In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what areas need improvements to provide a quality ROI for the company. Staying on top of […]

Perhaps you\’ve been marketing your HVAC business for a while now, and you\’ve learned a few things over the years of how to get your message across., but even then, there will be time when clients will scrutinize and disparage the data that you share with them. Why would they even do that? You\’ve presented […]

On Marketing O’Talk, the gang is joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google’s Smart Shopping campaigns. In this video, we will learn how we can structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!