Using Custom Reports for Ranking Opportunities

In SEO, reporting plays an important role in developing a strong digital marketing strategy. By collecting the right data and knowing how to sort and understand the information, marketers will be able to figure out what efforts bring customers and what areas need improvements to provide a quality ROI for the company.

Staying on top of ranking opportunities is a critical piece of your SEO strategy puzzle. In this Moz video, Varad shows you how to supplement the existing Rankings Opportunities template and get ongoing insights into ranking opportunities.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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