Perhaps you’ve been marketing your HVAC business for a while now, and you’ve learned a few things over the years of how to get your message across., but even then, there will be time when clients will scrutinize and disparage the data that you share with them.
Why would they even do that? You’ve presented them with good data and information, so what’s the problem?
More than likely, it’s not the data you present that’s the problem, it’s how it’s being presented. It’s all about how you tell a story on the information you present.
Storytelling is actually just as important as the data you present. If you can improve your storytelling, then things might actually improve with all of those folks who looked down on you before.
Over at Search Engine Journal, Amy Hebdon has written a column that can teach us how to optimize reporting with storytelling, and why it works.