What are 404 errors? These are errors that tells you know that there is an error with your request, and it could stem from mistyping the URL, or if the URL is right, the page either doesn’t exist or is temporarily not available. A good 404 page would recognize the mistake, and guide the user […]

From a search optimization standpoint, when looking at Google and their ranking factors, there are people who believe there are perhaps three or four ranking factors that Google finds truly important, while there are those who say there could be as many as thousands that are important to the search engine. Although there are factors […]

Search Optimization is a very dynamic field that is always evolving all the time. That\’s just the nature of the beast. For Google, they are try to provide the most relevant and reliable information available to its users. Their ranking algorithm is always seeing newly added things and it can be overwhelming. With all of […]

Everyone in the SEO industry follows a formula that will ultimately help increase their website rankings, even if that formula is modified for each industry and for each individual business. But to some people, what is that formula? What formula works best for not just HVAC business in general, but your very own business? It […]

“Why… How are desktop and mobile ranking different when we’ve already been switched to mobile first indexing?” This was asked by somebody who was curious about how to diagnose the reason a sight wouldn’t preform as well in a mobile search, but does really well in desktop. Google\’s John Mueller stepped up to answer, pointing […]

Ranking highly on Google is great, but being able to stay there is a whole other challenge. What do we do to make sure that maintain our lead in the search results? In the following video, Neil Patel will to teach you how to protect your SEO rankings.