From a search optimization standpoint, when looking at Google and their ranking factors, there are people who believe there are perhaps three or four ranking factors that Google finds truly important, while there are those who say there could be as many as thousands that are important to the search engine.
Although there are factors that can help get your HVAC site to the top of the SERPs (and that certainly helps get you seen), but, it all comes down to the searcher’s experience with your HVAC site that is important.
A key point that we all need to remember is SEO isn’t just about getting your site to the top of the SERPs. In the following Search Engine Journal column, Kristopher Jones he talks about five on-site SEO factors that are incredibly important. Jones shows us tips on how we can make them work for us and our business website.
These tips will help with
- Benefit your site visitor’s experience
- Boost conversions
- Build you brand
- and more!