Search Optimization is a very dynamic field that is always evolving all the time. That’s just the nature of the beast. For Google, they are try to provide the most relevant and reliable information available to its users. Their ranking algorithm is always seeing newly added things and it can be overwhelming.
With all of these constant changes, it can be really challenging to keep up, especially since ranking factors are changing every single day.
Although Search Engine Journal has done their bit to tackle almost 90 of the biggest potential ranking factors, they are going to take a step further. They are going to Google itself.
In the following column, Dave Davies talks about 11 different things they know regarding Google’s 200 ranking factors, all based on what Google has said.