On March 25, Microsoft Advertising announced that they will start letting users see ad suggestions with auto-reply. These ad suggestions are variations of existing ads you’ve already created, all based on landing pages, keywords, targeting, ad extensions, as well as other content. These ad suggestions will be generated when Microsoft Advertising things that an a […]

Beginning March 2021, it\’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to […]

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show […]

According to an announcement, Microsoft has been making a number of different updates to Microsoft Bing Search, making a user’s search experience more “visually immersive,” including a number of features like recipe results, expandable search result carousels, infographic knowledge panels and more. The following Search Engine Land article takes us through each update. Read and […]

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. Can you imagine, a potential business is searching for something regarding \’HVACK\’, and you end up getting results about computer hacking instead of HVAC. […]