Microsoft

facebook, internet, network

Facebook Import Is Available In Microsoft Advertising

Recently, Microsoft Advertising made an announcement that said that the company is rolling out a new feature called Facebook Import, which lets marketers import campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network. With Facebook Import, advertisers can import up to 10,000 campaigns for each campaign per account. Also, you …

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key, colorful, matching

Updated Phrase Match Will Roll Out To All Languages In July

At the beginning of the year, Google announced that it would roll out changes to phrase match and broad match modifiers. This feature allows advertisers to reach potential clients and customers with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both At …

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Microsoft Launches Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft has announced that they will be rolling out more features for us to look forward to from the SEO side of things. These features includes: Changes to match types Ad formats Product rollouts Two-line desktop search ad format Updated conversion setup process And more These new features were announced after two rounds of announcements …

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Advertisers Are Able To Bring Customer Segments Into Microsoft Advertising Via A New Integration

Microsoft announced that they will there is a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising. This announcement came during the Microsoft Business Applications Summit on May 4, 2021. This integration allows advertisers to use their customer segments they have from Dynamics 365 Customer Insights to reach Microsoft Search Network and Microsoft …

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Microsoft Teases Flyer Extensions And Customer Match

During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. Also, customer match will roll out in the coming months, and will let advertisers to …

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Microsoft Advertising Introduces More Automation Via Ad Suggestions With Auto-Apply

On March 25, Microsoft Advertising announced that they will start letting users see ad suggestions with auto-reply. These ad suggestions are variations of existing ads you’ve already created, all based on landing pages, keywords, targeting, ad extensions, as well as other content. These ad suggestions will be generated when Microsoft Advertising things that an a …

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Microsoft Will Be Auto Applying Ad Suggestions – Here’s What Advertisers Should Know

Beginning March 2021, it’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to …

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Static Headlines Are Available For DSAs In Microsoft Advertising

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show …

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Microsoft Bing Receives A More Visually Immersive Appearance

According to an announcement, Microsoft has been making a number of different updates to Microsoft Bing Search, making a user’s search experience more “visually immersive,” including a number of features like recipe results, expandable search result carousels, infographic knowledge panels and more. The following Search Engine Land article takes us through each update. Read and …

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mistakes, editing, school

Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. Can you imagine, a potential business is searching for something regarding ‘HVACK’, and you end up getting results about computer hacking instead of HVAC. …

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