I think we can all understand how difficult it can be to market products and services to other people, especially with other competition trying to do the same thing. Just like Matt Tyner said, it can be challenging to do that in the home service industry, especially since others in the HVAC industry are selling extremely similar products and services.
This is why you have to be really creative when it comes to marketing your business. Being creative can help you develop new ideas for promotions or campaigns, and can act as a catalyst for achieving success, engagement and service/product sales.
One creative way to generate leads and build brand awareness and loyalty, Matt suggests something some probably never thought of – community.
But how can you use community to help with your marketing efforts? Check out Matt’s article over on ACHR and find out!