We see LinkedIn being used by a lot of businesses, and even more tips on how you can use the platform effectively. Despite the fact that most of the B2B businesses (96% to be exact!) are already using LinkedIn for social marketing, what could you possibly do to reach qualified leads out of the clutter? […]

There are plenty of things that you could do that would mess up your business or marketing, but some are some mistakes that you can make that you really should try avoiding. If you see any of your marketing campaigns that aren’t performing as well as they should, or aren’t as profitable as they once […]

Is there something in your online social media presence that seems to be lacking? Are you wanting to find ways to improve it and stand out from the competition? Media Update has some social strategy tips that they are sharing that you can find in the following infographic. The infographic can be summarized as follows: Here’s a quick […]

Most of the time, when we think of all the places on the internet where you would advertise for your business, we would think of the obvious choices, like Facebook, Twitter, YouTube, etc. But have you ever thought about putting the word about your brand on Reddit? Currently, the platform serves 52 million daily active users. […]

Thanks to the pandemic’s effect on businesses, we are seeing a lot of lockdowns, as well as other restrictions being placed on them. This means that selling products and services are being made even more difficult than things were before the pandemic even started. Seeing how we are in this for the long haul, we […]

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions […]