COVID has certainly done a number on the world over the last year. It\’s hit us all in different ways, and for small businesses (SMB), it\’s been a real doozy. A lot of small businesses have gone out of business simply because less people coming in to support them, which is pretty sad. So many […]

LinkedIn is a powerhouse social network for B2B marketers. The platform works really well for B2B lead generation, which makes it one of the top tactics for B2B marketing. There are 630 million professionals gathered on LinkedIn, so if you avoid LinkedIn, you\’re totally missing out on something amazing. The business platform has reported record levels […]

Customer lifetime value (CLV) is an important metric for any business, including your HVAC business. CTV is the total worth to your business of a client or customer over the whole period of your relationship. This metric is important as it costs less to keep current clients rather than acquiring new ones. If you can […]

Marketing activities are important to our business process. But regardless of how big of a role it has, it isn\’t the only only problem you need to tackle for your business. It\’s impossible to put all your resources to marketing alone. You have to find a way to streamline the process, which is where marketing […]

Do you run a multi-locations HVAC business? If so, this might interest you! If you\’re creating landing pages for your business website, then it\’s a smart idea to create how ever landing pages for every location you have. Separate landing pages are important when it comes to small business discovery, since it helps you get […]

Millions of people currently use social media these days for a number of different reasons everyday. Social media gives your business the opportunity to gain to access to a larger audience that might show interest in the products, services an content that you provide. Pew Research Center came out with the percentages of U.S. adults […]