In the realm of social media marketing, visuals have emerged as a powerful tool for captivating audiences and driving engagement, even in the B2B sector. The adage “a picture is worth a thousand words” rings true, as visuals can convey complex messages with clarity and impact, cutting through the noise of cluttered feeds. The statistics […]

Search engine optimization (SEO) is more important than ever for B2B companies trying to stand out online. With more buyers turning to the internet to research purchases, having an optimized website can make or break your ability to attract new leads and customers. One area many B2B companies overlook is leveraging visual content for better […]

Images are an indispensable part of delivering quality HVAC website content and improving search visibility. However, optimizing HVAC images is about more than just visual appeal – it requires optimizing image metadata for SEO. Properly optimized metadata provides huge benefits for an HVAC website\’s search engine optimization and ability to generate traffic. Image metadata refers […]

We know that images can either make or break a website. Pictures are worth a thousand words, as they say, but it’s all about the right kind of pictures, right? As a digital marketer, you have to be careful how you use something like images on your website because that is often the first thing […]

As any marketer would know, visuals and images helps increase engagement. Did you know that content with images receives up to 40% more shares than content without it? As humans, we rely so much on our vision to perceive the world, so it would make sense that we make decisions based on what we see. […]

Twitter is currently rolling out its new new tweet image display format, meaning that users can now see full sized images in their timeline, rather than cropped versions of them. This can bring some positive changes for brands and businesses. As you can see in the above tweet, you can now see the full image, rather […]