When you are creating a high performing google search ad campaign, you\’re ultimately optimizing three different things:, visibility, clickability, and convertibility.
According to Marketing 360, for best success follow this simple process:
- Pick a search term
- Put it in your ad copy
- Make it dominate on your landing page.
- Invest enough money so your ad stays in the top 3 positions and runs 80% of the time.
