There are people out there who are having troubles getting a good return on their Facebook ads. In this situation, what should you do to improve your Facebook ads ROI? According to Ignite Visibility, you should do the following: Start with a test campaign Run it for about &800 a day Check the results If […]

Though most businesses have a Facebook page, understanding how to achieve Facebook ad results is not so readily apparent. With the right strategies, you can create an ad that gets significant results.  Social media advertising continues to rise as a favorite marketing channel among businesses. It’s easy to see why–social media has the power to […]

I know that this is a weird idea, but if you’re a B2B business, you might want to consider using Facebook in order to connect with other businesses. A lot of B2B businesses will probably think this is an odd idea, because Facebook doesn’t really seem like the kind of platform they’d use for networking. […]

Facebook ad objectives can be misleading and hard to understand. One of the biggest mistakes a person can make with Facebook ads is choosing a campaign objective that doesn’t align with the results you want to achieve. If you’ve chosen incorrectly, then this can put your campaign at a disadvantage right from the get go. […]

Are a small business wanting to grow and marketing on Facebook? It can be challenging because you typically wouldn’t have the bandwidth or funds to invest in comprehensive digital marketing plans like big companies do. Facebook has 2.9 billion active users, and is the most popular social network of them all. Regardless of the kind of […]

In the digital world, privacy is important, especially in this day and age when everybody and their brother has some semblance of an online presence. When iOS 14 was released in September of 2020, Apple gave consumers more control over the data they share with advertisers and publishers. But, from the advertising perspective of Facebook, […]