Thanks to all of today’s available digital marketing strategies, you might think, “is email marketing still relevant?” Sure, email marketing is the oldest form of marketing online, but in short, it is still a very relevant and important marketing strategy. It can help you reach and connect with a target audience in a personalized way, […]

With the number of emails that a business can receive each day, it’s not surprising to watch your inbox become distinctly more cluttered over time. After enough time, it becomes such a chore dealing with the mess. But realistically, you want to make sure that your inbox remains as clutter free as possible If your […]

According to TechTarget, customer retention is “a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer engagement and emotional ties to a brand.” Retaining customers is vital to businesses since they cost […]

If a business wants to communicate with a customer or client, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly. In a nutshell, the quickest way to share company news, remarket to previous customers/clients, […]

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. The video […]

Email marketing is one of the most popular forms of marketing today, as over 3.9 billion active users around the world utilize email. Email is a great way to offer endless ways to provide information to your customers, clients, and audience in general. CRM, or Customer Relationship Management, just like email marketing, is an important tool you […]