Archive

Email Marketing

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How Do You Increase Customer Retention With An Effective Email Loyalty Marketing Campaign

According to TechTarget, customer retention is “a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer engagement and emotional ties to a brand.” Retaining customers is vital to businesses since they cost …

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What Are 7 Common Reasons Your Email Marketing Strategy Isn’t Working?

If a business wants to communicate with a customer or client, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly. In a nutshell, the quickest way to share company news, remarket to previous customers/clients, …

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Current Trends In Email Marketing: Tips And Trends

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. The video …

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How Can A CRM Boost Your Email Marketing?

Email marketing is one of the most popular forms of marketing today, as over 3.9 billion active users around the world utilize email. Email is a great way to offer endless ways to provide information to your customers, clients, and audience in general. CRM, or Customer Relationship Management, just like email marketing, is an important tool you …

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3 Email Marketing Automation Ideas

Some people might be wondering, what is email marketing automation? Email automation is a way to create emails that reach your target audience with the right message at the right moment—without doing the work every time. With automation, you can send out automated messages leveraging a marketing automation tool. Marketing 360 has come up with three …

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How To Brand Your Emails Like A Pro (Infographic)

If you’re sending email marketing campaigns to your clients and customers as part of a larger marketing strategy, one of the things you’ll want to make sure of is to brand the emails that you’re creating. This way, you will look good when they land in their inbox. By creating emails that look good, that …

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