Creating promotional email campaigns are important for creating a meaningful connection with current and present prospects, leads, current customers, and even past customers.
In this video, John Lincoln will take you through a four-step process to send the perfect promotional email.
John covers the following points:
- Define your customer, your goal, and your promotion
- Make sure you’re sending your email to the right audience
- Create an intriguing subject line
- Always be testing & tracking
