Email remains an important part of business communication since it’s quick, cheap, accessible and easily replicated. Email can provide a lot of benefit for businesses, since it provides both efficient and effective ways to transmit your marketing and communications messages.
The benefits of email are:
- It’s cheap – the cost of sending emails remains the same no matter who you’re sending to and where.
- It’s fast – emails can be received by the recipient in minutes instead of hours or days.
- It’s convenient – your message will be stored until the recipient is ready to read it, and you can easily send the same message to a large number of people
- It’s permanent – you can keep a record of messages and replies, including details of when a message was received
Email is the most high intent traffic source out there since 91% of email mail users are checking their inboxes daily, and this is the best way you can use to reach your audience.
Oddly enough, there are small businesses out there who actually believe that email marketing isn’t beneficial or even relevant these days.
Neil Patel wrote a post about ten of the best email marketing software that you can use to reach your email marketing goals, so if you are looking for some great software, this might just help you make your decision!