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Third-Party Cookies and Digital Marketing: Preparing for 2022

Back in the early part of 2020, Google announced that by 2022, the search engine was going to eliminate third-party cookies from Chrome. During the meantime, Google promised to figure out a more private alternative that would make users and advertisers happy. So hopefully you have been trying to figure out a way to deal …

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Cookieless Data Is Not The Only Concern In Search Marketing

For those who might not know what exactly third-party cookies are, they “cookies that are set by a website other than the one you are currently on. For example, you can have a “Like” button on your website which will store a cookie on a visitor’s computer, that cookie can later be accessed by Facebook …

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Google Won’t Provide Alternate Data Tracking Options When Third Party Cookies Go Away

As this news may have reached a number of us, Google is phasing away third party cookies. Despite any speculation around potential replacements of these cookies, Google won’t provide a way to maintain the same kind of data tracking after cookies go away. As explained by Google: “We continue to get questions about whether Google will …

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