The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data

With third party cookies going away in 2023, what will we do once we wave goodbye to them? Despite them not going to be around forever, we will be shifting to first-party data, which will allow us to can pinpoint and own our own audience’s true preferences.

Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”, talks with Loren Baker, the founder of Search Engine Journal, on the SEJ Show to give you steps on how you can gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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