With third party cookies going away in 2023, what will we do once we wave goodbye to them? Despite them not going to be around forever, we will be shifting to first-party data, which will allow us to can pinpoint and own our own audience’s true preferences.
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”, talks with Loren Baker, the founder of Search Engine Journal, on the SEJ Show to give you steps on how you can gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion.
