Content marketing has gone from a cool new way to market your business to an essential marketing powerhouse for almost any business. It is, by itself, helped to evolve what customers expect from brands they interacting with. If you neglect it, it’s way more risky than investing in it. Great content, especially dynamic and well […]

It can be quite a puzzle to fit all the pieces of a cohesive digital marketing strategy together into something successful and coherent. Two of these pieces are social media and content marketing. These two aspects of digital marketing certainly has their own goals and objectives for your business, but if done right, they can […]

On this episode of the SEJ Show, Loren Baker, the founder of Search Engine Journal, and Vitor Peçanha, the CMO and co-founder of Rock Content, sit down to talk about the future of content marketing, the importance of branding in trusted content, the “death” of content marketing, and even the challenges and opportunities of building a […]

Let\’s start of by looking at three simple, yet effective content marketing strategies you can take as a small business: Creating content for your website Creating content for social media Creating content for email marketing Creating content for a website can include anything main web page content to product and service posts to blog articles […]

Are you looking or a video marketing guide to help you out with your video content marketing campaign? If, so you\’re not alone, as HubSpot said that \”79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.\” […]

When it comes to a content strategy, there could be any number of different goals that you might be focusing on. Since all goals require different strategies, are you focusing on the right elements to make those goals happen? If you’re selling products, getting people to visit your site is what matters, but if you […]