How Do You Use Content Marketing To Build Brand Awareness

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Do you want to bring in new customers or clients to your business? If so, content marketing remains one of the best methods for driving traffic towards your brand in 2022. Brand awareness is incredibly important for any business since it’s the first step in the marketing funnel and is a crucial foundation to acquiring new customers and clients.

A wonderful perk of content marketing is being able to generate traffic that points straight to your website, which allows you to get potential business looking at your brand.

Jessica Foster has written a column that shows us some proven tips for smarter and strategic content marketing over at Search Engine Journal. Go check it out if you are curious how you can leverage content marketing to build awareness for your brand, new or old.

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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