When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as well. You’ll need to create content that can educate and inform your clientele if you […]

What’s one thing that that can spell the difference between getting new clients or watching those HVAC clients move over to a competitor? The answer is a comprehensive audit of your B2B website. In this Whiteboard Friday episode, Carly Schoonhoven takes us through four areas that can help your audits become even better than ever.