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Landing pages are an important part of your website. They act like the the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. The purpose of landing pages is to stimulate a predetermined action ...

Having a strong email marketing strategy will help you reach and connect with your target audience in a personalized way, and is also very affordable. Email marketing tools have become so much easier to use, giving even more of a ...

Content is a great tool that can really help push your local SEO efforts to the next level. Something to keep in mind when creating content for local SEO, it will need to be highly optimized in order to cater ...

In today\'s age, customers and clients expect high-quality, consistent content from their favorite brands. This is why content marketing is so important for any business, as it answers your audience\'s questions and helps you build trust, develop relationships, improve conversions, ...

A Social Media Manager is integral to any online marketing strategy. They know how people act, think, and behave since they see how people are on social media. They help their organizations capitalize on the surging popularity of social media platforms ...

There are a lot options when it comes to redirecting a single webpage or an entire website, but there are two major ways - 301 or 302 response code. By utilizing either of these two codes, Google know how to ...

WordPress is the most popular open source Content Management System (CMS) right now, used by an estimated 64 million websites. Over 400 million people visit WordPress websites every month. There are thousands of plugins and templates that you can install directly into ...

Do you think having a SEO-Dev liaison will be helpful for your company? In the following Google Search Central video, Martin Splitt talks with Ruth Mesfun – Frontend Engineer for Zillow – about how some devs might approach SEO. Together, the talk ...

Are you just getting started with Google Data Studio? Or has somebody suggested that you begin using it, but you’re not sure what it is? Basically, Google Data Studio is a data visualization and reporting tool that lets you easily create ...

It\'s no surprise that content can help you sell anything, whether it\'s a product, a service, or some other kind of conversion. Content is the backbone of any website, because without it, how would you marketing your message, products and ...

One of the important aspects of a good digital marketing strategy is great SEO reporting. SEO reporting tracks your website\'s overall SEO performance. It tells you what part of your marketing efforts are working and what isn\'t. It also recommends ...

In a March 4 episode of Google’s SEO Office Hours, John Mueller answered a question regarding internal linking: “If you have structured data for breadcrumbs set up is internal linking still important for SEO?” Internal links are incredibly important since ...

Are you trying to promote your blog posts, but you\'re having trouble getting the ball rolling because you\'re so busy? I understand, there\'s more to life than just being at your computer or on your phone trying to share blog ...

Since it was first released on November 14, 2005, Google Analytics has evolved, becoming the beast it is today. Because of that, it has become more and more complex as new features and metrics are added. This can be really ...

We’ll start this post off by saying that communication is key for any business, regardless of the industry. This applies to any kind of organization, regardless of size. You want to make sure that you have an open door policy ...