Content is a great tool that can really help push your local SEO efforts to the next level. Something to keep in mind when creating content for local SEO, it will need to be highly optimized in order to cater to the needs of your local audience. This means including things like an optimized URL, title tags, Meta keywords, headings, internal links, meta descriptions and a lot more.
What are the big differences between local SEO and regular SEO?
While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO lets you capture local search territory in order to connect with people in a specific area.
The only sad thing about local search results in Google is that many local websites are pushed down in the local SERPs. Local websites are considered second to Google Business Profile and other Google search result features now, so it can be difficult to rank high.
If you want to place higher in the SERPs, you’ll want to utilize rich local content. So if you want some help keeping your site up to date with local content, Anna Crowe has created a post on Search Engine Journal that lists nine types of local content that will help your site see better results in Google.