How To Calculate Customer Acquisition Cost In 2023

Being able to calculate your customer acquisition cost (CAC) is one of the most impactful metrics you need to understand as either a marketer or business owner.

In this video, Elevate Digital shows you how to understand the different methods of calculating your CAC, and the common mistakes you should avoid. They even go over a free CAC calculator template that can help you make sure your marketing efforts are successful.

The video covers:

  • Different methods of calculating CAC
  • Blended customer acquisition cost
  • Customer acquisition cost calculation formula
  • How attribution affects customer acquisition cost
  • CAC Calculator & marketing profitability document

Scott Davenport

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