The Importance of A Target Audience And How Do You Find It

We’ve all heard the phrase, “know your audience” before, right? With that phrase, you can create the foundation of a successful marketing campaign. Knowing what a target audience is, as well as how to identify it is important.

Trying to reach everybody at once is an impossible task, which is why it’s important to figure out exactly who your target audience is. This will give you the best chance at getting the best leads and sales as possible.

Like Search Engine Journal says, “depending on your areas of expertise, your target audiences could work in various business roles.” Targeting a particular audience might sounds exclusive, but that doesn’t mean you’re eliminating people who don’t fit your criteria. By finding your specific audience, your business can focus its efforts and dollars on the people who are more likely to buy your products and services.

In an article over on Search Engine Journal, Lemuel Park shows us how we can reach the right decision-makers to buy or engage with your products or service.

He shows us:

  1. Why it’s important to know your target audience
  2. What a target audience is
  3. Types of target audiences
  4. Examples of target audiences
  5. How to find and connect with your target audience

Check out the article over here on SEJ!

Scott Davenport

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