There’s a new feature on LinkedIn called “LinkedIn Group Identity Targeting” and, according to LinkedIn, they \”apply privacy-enhancing methods to our first-party data to group members together. Groups are based on shared professional traits, such as a member’s job title, company, industry, and more. Groups leverage our first-party targeting attributes to ensure that members of […]

There are plenty of times that when somebody visits your blog and they end up just clicking away without reading much or engaging with it. It happens. the idea of this can be disheartening to the best of us. But why would they just click away from your blog in the first place? You know […]

It’s well known that content is a great way to build a brand for your business, and reaching your target audience. But one of the forms of content marketing that has grown in significance is video marketing. According to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. […]

Do you have an HVAC ecommerce website or page on your HVAC site where you are selling products online for other companies? Do you want to want to explore more opportunities for your ecommerce business? What will you be missing by not tracking your online performance? Find out in this White Shark Media video will […]

Petra has had experience when it comes to talking with C-level decision makers about the business problems they’re having and turning it around into solutions. In this episode of Whiteboard Friday, Petra discusses the main considerations you need to focus on when explaining the value of your work:

No matter if your a business owner or a working professional, there are questions that you need to ask yourself: This all comes down to one thing – marketing. Marketing makes the customers aware of your products or services, engages them, and helps them make the buying decision. With a marketing plan, helps create and […]