Ever since 2016, Google My Business (GMB) let potential customers to message businesses through their listings, but that was it. You could only chat with customers through the GMB app. But now, GMB has begun letting businesses chat with customers directly from the desktop as well. If businesses wanted to respond to customer inquires, they […]

According to a May 2020 announcement, Google said that that Core Web Vitals would become a part of Google’s algorithms in 2021. Google told site owners that immediate action wasn’t needed. According to a May 2020 announcement, Google said that that Core Web Vitals would become a part of Google’s algorithms in 2021. Google told site owners […]

A new update for Google Image Search was released last November, but this news didn’t hit us until just this week. What does this update improve upon? With this update, there should be less duplicate images, allowing other images to be displayed that are more relevant and more visually distinct. There should be improvement with […]

What’s one thing that that can spell the difference between getting new clients or watching those HVAC clients move over to a competitor? The answer is a comprehensive audit of your B2B website. In this Whiteboard Friday episode, Carly Schoonhoven takes us through four areas that can help your audits become even better than ever.

In this Google Search Central video, John Mueller takes us through the topic of how images work on Google, how you can use images to reach your goals with you site, as well as SEO and optimization best practices for images.

If you’re advertising your HVAC on Facebook, and you want to keep your brand safe, then you can relax a little more now. The social platform is now testing a new feature that allows advertisers to select topics alongside which they do not want their ads to appear in the news feed.