There are a number of different industries out there whose business can be affected directly because of the time of year. In the case of HVAC, you\’d probably think of AC installations in the summer or heating unit purchases in the colder parts of the year. This is a reasonable thought, but when you think […]

Facebook ads vs Google ads, which one is better? Check out this new LYFE Marketing series where they will discuss the pros/cons of digital marketing channels and strategies! In this video, they will talk about Facebook Ads vs. Google Ads, and which one is the BEST advertising platform for businesses.

LinkedIn is seeing an incredible level of engagement and is seeing a member base of 740 million. With level of users and engagement, there\’s a good chance that there will be a major platform increase through the year as we are seeing more and more people and businesses coming out of quarantine. This means that […]

When thinking about the return on investment, chances are, you\’re thinking of the idea of the total revenue versus the overall cost. If your return is high, then everything is great. But if that\’s not the case, you will probably do what you can to change your strategy until your ROAS is where you want […]

Digital marketing agency, Stirista, recently announced the launch of Access B2B, a division that supports B2B marketing and sales teams. This division offers a self-service platform, Demand Exchange, allowing B2B teams to onboard and enrich CRM data as well as build addressable audience segments This offering mirrors the trend towards a digital customer journey for […]

Google Ads updated the help center documentation, which now says that advertisers are now able to set an account-level monthly spend limit that can be applied to all campaigns. You can check out more information on the new information by clicking the link in the following tweet. Source – Search Engine Journal