When somebody searches for your specific HVAC brand, hopefully the search results that they get will show a page full of specific brand related links. But what if that doesn’t happen and they’re lucky to see just one or two links in the results? That could be a problem, for sure.
If the later example is what ends up happening when somebody searches up your HVAC business, then it’s high time to optimize your organic SEO.
When you look at the organic results landscape these days, there are so many things you have to focus on. You have focus on local results, image results, news results, video results and more.
So the question is, does your brand pop up on all of these types of search result real estate?
If you want to learn about all of the options and opportunities that comes from optimizing for branded organic search traffic, then look no further. Check out the following Search Engine Journal post, written by Chandal Nolasco da Silva, where she discusses how you can optimize for branded organic search.