Earlier this year, an email was sent out by Google Ads letting advertisers know that there weren\’t going to be able to create any standalone Gmail campaigns or edit existing ones as of July 1 of this year, although they will be able to any pause or delete Gmail campaigns they still have. Once July […]

LinkedIn has witnessed an increase in content engagement over the years, which has lead the company to focus on evolving user behaviors. This focus has lead them to add new options, including improved Lead Gen ads and content analytics. These tools can have a huge impact, as seen in the new case study, which LinkedIn has outlined in a new […]

Moz officially launched their annual State of Link Building Survey in early June, whos purpose was “to give the SEO industry insights into the way link building is currently being done, how it’s measured and perceived, and the future of link building.” This year, survey-takers were asked a number of additional questions that were related […]

In today\’s landscape understanding SEO and backlinks can be the difference between your site being found and lost. Glassdoor\’s SEO strategy has made it the number one search result for over 100,000 keywords. If you want to know how to get your website ranking for over 2 million keywords, the folks at HubSpot will show […]

In this Marketing 360 video, they break down a 7 day lead nurture email sequence triggered off the submission of a lead form. Content tips: Be personable, conversational and natural. Keep short and punchy. Remember, most people only read the headlines. Email 1: Sent Right away: Set expectations – send thank you for your interest […]

Here\’s a good question – Does keyword targeting in your site content matter? This question was asked by somebody, wondering if using keywords in content is now considered outdate, and if we should use them in our content. According to the person: “I have a directive to use keywords, specifically target keywords in meta tags, […]