Archive

Scott Davenport

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Facebook Instant Articles: What They Are & How To Use Them For Your Business

Are Facebook Instant Articles a good move for your business? In this LYFE Marketing video, they will tell you what are Facebook Instant Articles, how do Facebook Instant Articles work & how to get started with Facebook Instant Articles in 2021.
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Does Fixing Old Broken Links Still Matter to SEO?

According to SEO best practices, fixing broken links is a good idea if you want to make sure Google and other search engines continue looking at your HVAC business under a good light. This is because no one visiting your site wants to look around your site, wondering if they want to do business with […]
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How To Get A Google Analytics Certification – Is It Worth It?

Did you know that Google Analytics is the biggest and most well-known analytics software in the SEO industry. But, despite it being a great tool for people to figure out how well your HVAC website is doing online, it still takes a bit of time to get used to it. After all, the platform has […]
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Facebook Quality Ranking: How To Optimize For Greater Reach & Lower Ad Costs

What is the Facebook ads quality score? How does it impact your Facebook advertising efforts? In this LYFE Marketing video, they’ll give a full explanation of Facebook’s ad relevance diagnostics, how the platform determines Facebook ad quality, Facebook optimization tips, & MORE!
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Advanced Keyword Research Tips to Find Untapped Keywords

SEO keywords are the words and phrases that can be found in your web content that allows people to find your site in all of the various search engines. If your HVAC website is well optimized for search engines, then there is a much greater chance that more people will be able to find not […]
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LinkedIn Shares New Insight Into the Most In-Demand Marketing Roles and Skills (Infographic)

LinkedIn has shared some new insights into the ever evolving marketing employment landscape, and the key skills in demand among brands who look for new marketing and advertising staff. These roles have somehow found a way to not only stay in demand, but keep increasing, despite year long pandemic we\’ve all been facing. This is proof that […]
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