Archive

Scott Davenport

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YouTube Will Add New Ways For Creators to Make Money

In case you didn’t know (which is unlikely in this day and age), YouTube is a pretty big thing. You can post all the videos you want for other people to enjoy. YouTube is full of incredible videos that range from political to useful to just plain silly and fun. As we know, it’s possible […]
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How to Use Internal Links to Rank Higher in Google

Are you interested in getting your HVAC business ranking better in Google? Of course, anybody running a website or business will want more eyes on their brand. There are an incredible number of ways you can rank well in Google, but in this post, today\’s focus will be on internal links! In this Ahrefs video, […]
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Tips for Starting a Business Blog That’s Built to Scale

Is your HVAC website lacking an engaging blog that is interesting and informative? If not, you might be lacking a bit on your SEO strategy. After all, blogs are an incredible asset for any business site, as it adds immeasurable depth to it, and helps your customer outreach efforts through not only organic search, but […]
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The Importance of Understanding Your Audience

In this Search Engine Journal video, Chris Brogan, Brian Clark, and Loren Baker talk about the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your HVAC audience and their wants […]
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Microsoft Advertising Bids Adieu to Manual CPC

The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you\’ll be looking down the barrel of manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of […]
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Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There will be new in-app popup alerts coming out of the process, asking users to opt-in to data […]
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