Archive

Scott Davenport

influencer, social media, woman

The World’s Top 50 Social Media Influencers by Number of Followers (Infographic)

If you are thinking about using an influencer as part of your HVAC marketing strategy on social media, then this could be potentially useful. Now, it\’s probably not going to be something everybody in the HVAC industry will want to utilize, but possibly having an influencer in your corner talking about your services to other […]
social media, interaction, woman

What Does Good Text, Display, and Video Ads All Have?

There are a lot of SEOs and marketers out there that look at digital marketing as both an art and a science. Even then, it can be challenging to create really good ads that would make people come visit your HVAC site. So, what does it take to create a good ad? This is what […]
pencil, eraser, notepad

7 Twitter Mistakes We Can Avoid That Will Make People Unfollow You (Infographic)

Did you create a Twitter account for your brand so you can keep your followers, clients and customers in the loop? If so, how is your follower count going so far? Are you building a good amount of followers who follows your business? What if, after a while your follower count not only slowed down, […]
girl, elementary, schoolgirl

LinkedIn Case Study: How Johnson & Johnson Used LinkedIn To Promote Vaccine Take-Up (Infographic)

LinkedIn has com out with a brand new case study that takes a look at how Johnson & Johnson utilized the business platform, LinkedIn ads to maximize COVID-19 vaccine take-up. Not only that, the study shares why they decided to use LinkediIn to reach key decision-makers and professionals. This study shows how brands was able to […]
idea, plan, plan b

Are There Any Alternatives To Google Ads Regarding Online Advertising?

Google Ads is one of, if not the biggest, player in the realm of online advertising. Google itself worked itself from the ground up to become a place where anybody can advertise their brand\’s services and products. When we think of online/digital advertising, Google Ads is probably going to be one of if not the […]
compass, direction, concept

SEO Experts Share Their Tips for Newbies

When you first enter a potential career, you will have a lot to learn. This is the certainly the case with both the SEO and HVAC industries. They both have a lot of things you need to learn in order to know what you are supposed to do. It can be very daunting. And for […]
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