PPC can be a bit of a challenge to do, especially if you have trouble finding the right kinds of ads to put out. As a concept, PPC seems easy enough to understand. You create an ad, spend some money, and boom, you got yourself some more people coming to your site, but it’s a bit more complicated then that.
There are a lot of businesses out there who have become frustrated with PPC since you can spend a lot of time and effort creating PPC ads just to see them fail. If you are having a hard time coming up with something that’ll work, you aren’t alone.
It’s easy to fall into a PPC rut, but in this installment of Search Engine Journal’s Ask the PPC, they cover how you can be more focused on how to think creatively than specific tactics.
The question asked:
What is an unusual way you have found success with PPC? I guess to clarify, how cna we think outside the box with PPC in fun and different ways?