Did you know that brand reputation is undeniably linked to success for just about every company out thre? One of the best digital marketing tools for building reputation is digital PR, which can be used to expand your online reach, and ultimately harnessing customer loyalty. Successful digital public relations campaigns can pump positive brand messaging […]

As we continue to evolve the way we market our products and goods, the communication between businesses and customers are also changing and evolving. According to Data Portal, the latest figures indicate that roughly 36.8% of all the people on Earth use Facebook today. One of the ways you can communicate with your customers and clients on Facebook is […]

What is Native advertising and why is it important? Native advertising is paid media designed to match the content of a particular media source, such as paid video content found on YouTube. By creating native content, you\’re matching the visual design and function of all other content found on the same site. The good thing […]

Did you know that estimating the opportunities within your various SEO efforts is important? In fact, not only does it help determine where to focus your energy, but to prove the potential value of your work to others. IN this episode of Whiteboard Friday, Robin shows us a great strategy for such important estimative work.

As of this moment, we are officially beginning our annual holiday festivities. It’s going to be a crazy time of year for many businesses. Newsletters shouldn’t be adding to that stress. Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a […]

What’s the difference between SEM and SEO? The biggest difference is that Search Engine Optimization (SEO) focuses on optimizing a website so that there will be a higher flow of traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Were […]