What is Native advertising and why is it important?
Native advertising is paid media designed to match the content of a particular media source, such as paid video content found on YouTube. By creating native content, you’re matching the visual design and function of all other content found on the same site.
The good thing about native advertising is that it can be less intrusive than other forms of traditional ad formats, such as banner ads. Because native ads feel re natural in its space, it can produce higher click through rates, as well as boost conversions.
Because native advertising is a paid advertising method where the ad seamlessly fits the media in which it is published, makes it a go to strategy for strong marketing engagement.
Take note as we cover the basics of this type of advertising, some valuable benefits, and how to build a strategy that leverages Native Ads.