Google On Zero Search Volume Keyword Targeting

During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords.

They asked:

“Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page.

Should we target that keyword?”

Then, a Googler going by Lizzi responded:

“…You can optimize for whatever keywords you want.

And it’s not always about the keywords that have the most volume.

I would think about how people should find your page and target those keywords.”

Listen to the Google Office Hours hangout at the 13:05 minute mark.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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