Do you want to diversify your online advertising while leveraging Google\’s ecosystem in order to reach more people? Find out how to get started with Google Performance Max ads solution with Social Media Examiner\’s video! Why Use Google Ads What Is Google Performance Max? Preparing To Use Google Performance Max Google Performance Max Conversion Tracking […]

If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how the SERPs presents your website to searchers. In this episode of Whiteboard Friday, Lily Ray […]

At its core, Google Analytics 4 (GA4) is an entirely different new Analytics product when compared to the current Universal Analytics platform, and is focused on providing more data throughout the entire life cycle of the customer journey. With GA4, you’ll find that this new version of Google Analytics contains more data about the customer […]

Are we seeing a global economic recession taking place? If so, well, that it’s a problem. But if you prepare your marketing strategy for a shift in the economy. In this White Shark Media video, we share how the best marketing approach for your business, some tips, and best practices can take your advertising where […]

At this point in the marketing space, it’s been well-established that video is one of the big breakout trends in the marketing world in the last decade. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of that 82% of businesses, its thought that video marketing is an important part of their […]

Have you ever stopped to wonder if the Facebook ads you see in your news feed actually works? It’s interesting to think that sometimes you will find them annoying and a bit of a pain, but realistically, if done right, they can work wonders. If you’re a business owner, you might want to get on […]