Google has released a video where John Mueller describes the SEO impact of the changes that you make to the URL structure of your website. In the video, Mueller of Google said that if you create changes in the structure of your web pages, then it\’ll take a while for search engines to fully process […]

With the new year finally here and a number of marketing strategies to prepare, this is the time to get them up and working to help out with your long term goals. White Shark Media reviews new digital trends and features that you’ll want to add to your marketing plan for this upcoming year.

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? When you select the Targeting option in your campaigns or ad groups, you allow Google Ads know exactly who you want to reach in your advertising or where to show […]

Are you finding digital marketing hard to learn? Well, it\’s because you aren\’t following each of the stages. Probably wondering what the heck are each of the stages? Today Neil Patel is here to breakdown the six stages of learning digital marketing. What stage are you in?

When it comes to a majority of website owners, they probably assume that gaining a lot of links in a short amount of time is a great thing, especially if they’re trying to get a lot of potential leads for their business. But in reality, it could end up having an opposite effect. It could […]

If you\’re running an HVAC company, or running the LinkedIn profile for that company, then you should make sure that profile has been optimized. Sure, having a LinkedIn profile in general is good since it helps you display how qualified you are, but it can even make the company you own or work for look […]