If you’re running an HVAC company, or running the LinkedIn profile for that company, then you should make sure that profile has been optimized. Sure, having a LinkedIn profile in general is good since it helps you display how qualified you are, but it can even make the company you own or work for look good too.
But if you can optimize it, then your profile will be able to rank higher in LinkedIn searches and even build trust among those who might want to connect or follow you.
In this HubSpot Marketing video, they share the best tips for how to optimize your LinkedIn profile! LinkedIn remains a great resource for both job seekers and employers looking for candidates to join their companies. Optimizing your LinkedIn profile is crucial for discoverability within your niche.