7 Day Email Nurture Automation Sequence

In this Marketing 360 video, they break down a 7 day lead nurture email sequence triggered off the submission of a lead form.

Content tips: Be personable, conversational and natural. Keep short and punchy. Remember, most people only read the headlines.

Email 1: Sent Right away: Set expectations – send thank you for your interest and next steps / what to expect
Email 2: Sent Day 2: Build trust – why customers choose us, reviews, what customers are saying
Email 3: Sent Day 4: Why you – what makes you different, why customers (or clients) choose you, how do you compare to the competition, your story
Email 4: Sent Day 7: Create urgency – offer discount or promotion or something to create urgency to start

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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