In this Marketing 360 video, they break down a 7 day lead nurture email sequence triggered off the submission of a lead form.
Content tips: Be personable, conversational and natural. Keep short and punchy. Remember, most people only read the headlines.
Email 1: Sent Right away: Set expectations – send thank you for your interest and next steps / what to expect
Email 2: Sent Day 2: Build trust – why customers choose us, reviews, what customers are saying
Email 3: Sent Day 4: Why you – what makes you different, why customers (or clients) choose you, how do you compare to the competition, your story
Email 4: Sent Day 7: Create urgency – offer discount or promotion or something to create urgency to start