Here’s a good question – Does keyword targeting in your site content matter? This question was asked by somebody, wondering if using keywords in content is now considered outdate, and if we should use them in our content.
According to the person:
“I have a directive to use keywords, specifically target keywords in meta tags, use it here in the H1, use it this many times in a piece of content.
And that really just seems outdated to me, especially with all the advances in semantic search and all the cool MUM and all that other stuff that’s coming down the pipe.
…Basic question, do you think that’s still a legitimate SEO tactic?
Or should we not be focused on using this particular keyword this many times on a page?”
John Mueller of Google answered this question and affirmed that the value of using keywords and of correctly mapping words to the topic you are writing about.
Source – Search Engine Journal