In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather than thin […]

When it\’s time to begin promoting for an HVAC product or service that you provide, some advertisers will create new ad copy with a new headline and call it good. But that just isn\’t always enough. There\’s more to getting the word out with a simple ad and hoping for the best than that. This […]

Google’s continuous audience sharing was announced last year, allowing manager accounts to share audience lists with a sub-account. More recently though, the search engine allowed sub-accounts to return the favor by being able to share existing and future remarketing lists with manager accounts automatically. Although being able to share lists between sub-accounts and the main […]

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the promotional option that’s right for them. Here are the new categories: Promoted Ads: These formats […]

Over the years, Chatbots have really grown and come out of their shells as useful tools for brand websites. But even with all the growth they’ve gone through, they still have their flaws. In this SEJ video, Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, […]

Google Search Console has released two brand new features that are meant to improve how efficient data gets analyzed in reports. The two updates includes: Regex Filters Revamped Comparison Mode What exactly do these two features do? Check out Search Engine Journal\’s post to learn about the details! Read More Here.