Each and every company these days needs a social media presence, especially if they want to be able to get the word out about their business, brand, as well as the products and services that they provide. Social media is a wonderful tool that can be used to make sure your brand is always in […]

A common approach to mapping out your HVAC-based influcencer marketing strategy is to go for the biggest people, since they will usually bring in the biggest numbers of potential customers. It’s understandable that that’s what you’d want to spend your money on, because of the best chance of a great ROI. But lets think about […]

Ever since 2016, Google My Business (GMB) let potential customers to message businesses through their listings, but that was it. You could only chat with customers through the GMB app. But now, GMB has begun letting businesses chat with customers directly from the desktop as well. If businesses wanted to respond to customer inquires, they […]

According to a May 2020 announcement, Google said that that Core Web Vitals would become a part of Google’s algorithms in 2021. Google told site owners that immediate action wasn’t needed. According to a May 2020 announcement, Google said that that Core Web Vitals would become a part of Google’s algorithms in 2021. Google told site owners […]

A new update for Google Image Search was released last November, but this news didn’t hit us until just this week. What does this update improve upon? With this update, there should be less duplicate images, allowing other images to be displayed that are more relevant and more visually distinct. There should be improvement with […]

What’s one thing that that can spell the difference between getting new clients or watching those HVAC clients move over to a competitor? The answer is a comprehensive audit of your B2B website. In this Whiteboard Friday episode, Carly Schoonhoven takes us through four areas that can help your audits become even better than ever.