Does WordPress need SEO? In short, the answer would be yes. Does that mean WordPress doesn’t have any SEO built in? Of course, it has several built in search optimization tools, such as being able to use . htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. You can even find a good number of other third party plugins and hacks that you can use for SEO.
But does that mean you shouldn’t add your own SEO touch? You absolutely should! Because WordPress is as easy as it is to use, you don’t need to be an expert in the field of SEO to get the job done.
In the following Neil Patel video, he breaks down WordPress SEO for beginners.